They’re good for my SEO rankings?? yes, but that’s not where I’m going… or is it?
During my interviews on the Blog Tour RV with the Sellsius Guys, the topic of conversation took a right turn when best selling author Gerald L Posner and his author/columnist wife Trisha Posner joined in on the fun.
We had been discussing the merits of Blogging and other forms of creating an online presence and how our readers are affecting us. This about-face took us to how we are affecting the world of journalism.
We surmised that perhaps Bloggers are the revolutionaries in the world of Journalism.
Journalists have had such a long run reporting on what they SEE in the world around us. They have schools for people just to learn this craft. These enterprising souls are leaving top universities with laptop and camera in tow to find a job where they can tell the public about the news.
The problem with this model is that most of these people do not have any experience in the industries on which they report!
Bloggers are reporting on what we LIVE!
The hardest part of getting a first job is the lack of experience in that industry. To get hired as a Chef, it is required that you:
- know how to cook
- know your way around a professional kitchen
- generally have the experience to complement the team that is already in place
…without some previous experience, you’re going to have to start at an Applebee’s if you ever want to work your way up to working directly for Tyler Florence, their new celebrity chef spokesperson! and then you’re still going to need some hard core training and/or formal training before Tyler will like your scrambled eggs (his favorite test for new hires).
Why is it that these trades are different than OUR trades?
Here’s a little bit of MY experience that supports my writings:
- I grew up in my father’s office… he owns a Land Surveying business. He has been a homebuilder. His friends and colleagues are developers, agents, mortgage brokers, contractors, etc…
- I learned to spot houses and walk off measurements with his licensed surveyor’s training at age 7.
- I worked in his office answering phones and putting together research at age 12.
- I ran deeds with him at the courthouse at age 13.
- At age 15 I spent a summer as a super in one of his homebuilding ventures.
- At age 16, I had a car so I could run out on my own and do things.
- After my MBA, I got my Real Estate License. I sold and leased commercial real estate and then ventured into residential.
- I moved to South Florida where I used my knack for numbers and MBA to move into the Mortgage Industry and haven’t looked back.
Most Journalists can NEVER say this about their lives regarding what they write.
Sure … Carrie Bradshaw’s column on Sex and the City was about her life dating… but that’s lifestyle. What about the Journalists writing about Real Estate or Mortgages?
Is the Blogosphere the new Uber-Media?
Will the counter-culture of Bloggers eventually overtake the mainstream journalists and periodicals when it comes to reporting from the trenches of an industry?
All indications from the panel of experts on the BlogTour RV was that Authors in general are fine. Book Authors will always be there… but Journalists – Newpaper and Magazine journalists – are vulnerable to this technological coup d’etat.
No! the world turns to Perez Hilton now!
The tip of the iceberg has been spotted.
The question now becomes if the Titanics of the news media are on the lookout or not.
After a preliminary search of local newspapers, there are one or two journalists blogging – but there are no links to outside bloggers. No bloggers have been brought out of the market to help provide live content. No freelancing by Agents and Brokers regarding the Insider perspective!
Sure – we get one or two liners in an article. We meet a journalist at a little league game and give a soundbite…
Bloggers are headed for more than a soundbite…
I wonder if the local press will pick up on ME and want an insider on their team??