Category Archives: sellsius

Boca Raton Florida Mortgage | Bloggerazzi & Sellsius SoBe – the new regime in Journalism

MSN Money, Marketwatch, Motley Fool, The Wall Street Journal, The National Enquirer… what do all these names have in common?

They’re good for my SEO rankings?? yes, but that’s not where I’m going… or is it?

During my interviews on the Blog Tour RV with the Sellsius Guys, the topic of conversation took a right turn when best selling author Gerald L Posner and his author/columnist wife Trisha Posner joined in on the fun.

In the middle of a very fruitful conversation for me – when I got a chance to listen to Rudy and Joe while running the cameras on Peter Santiago – our interview changed.

We had been discussing the merits of Blogging and other forms of creating an online presence and how our readers are affecting us. This about-face took us to how we are affecting the world of journalism.

We surmised that perhaps Bloggers are the revolutionaries in the world of Journalism.

Journalists have had such a long run reporting on what they SEE in the world around us. They have schools for people just to learn this craft. These enterprising souls are leaving top universities with laptop and camera in tow to find a job where they can tell the public about the news.

The problem with this model is that most of these people do not have any experience in the industries on which they report!

Bloggers are reporting on what we LIVE!

The hardest part of getting a first job is the lack of experience in that industry. To get hired as a Chef, it is required that you:

  • know how to cook
  • know your way around a professional kitchen
  • generally have the experience to complement the team that is already in place

…without some previous experience, you’re going to have to start at an Applebee’s if you ever want to work your way up to working directly for Tyler Florence, their new celebrity chef spokesperson! and then you’re still going to need some hard core training and/or formal training before Tyler will like your scrambled eggs (his favorite test for new hires).

Why is it that these trades are different than OUR trades?

Here’s a little bit of MY experience that supports my writings:

  • I grew up in my father’s office… he owns a Land Surveying business. He has been a homebuilder. His friends and colleagues are developers, agents, mortgage brokers, contractors, etc…
  • I learned to spot houses and walk off measurements with his licensed surveyor’s training at age 7.
  • I worked in his office answering phones and putting together research at age 12.
  • I ran deeds with him at the courthouse at age 13.
  • At age 15 I spent a summer as a super in one of his homebuilding ventures.
  • At age 16, I had a car so I could run out on my own and do things.
  • After my MBA, I got my Real Estate License. I sold and leased commercial real estate and then ventured into residential.
  • I moved to South Florida where I used my knack for numbers and MBA to move into the Mortgage Industry and haven’t looked back.

Most Journalists can NEVER say this about their lives regarding what they write.

Sure … Carrie Bradshaw’s column on Sex and the City was about her life dating… but that’s lifestyle. What about the Journalists writing about Real Estate or Mortgages?

Is the Blogosphere the new Uber-Media?

When Rudy_Sellsius is running around South Beach with a DVCam is he the epitome of the new Bloggerazzi???

Will the counter-culture of Bloggers eventually overtake the mainstream journalists and periodicals when it comes to reporting from the trenches of an industry?

All indications from the panel of experts on the BlogTour RV was that Authors in general are fine. Book Authors will always be there… but Journalists – Newpaper and Magazine journalists – are vulnerable to this technological coup d’etat.

Where does the best Celebrity Gossip come from? TMZ? Entertainment Tonight?…

No! the world turns to Perez Hilton now!

Even Headline News now has I-Report which has already turned into its own show News to Me!

The tip of the iceberg has been spotted.

The question now becomes if the Titanics of the news media are on the lookout or not.

After a preliminary search of local newspapers, there are one or two journalists blogging – but there are no links to outside bloggers. No bloggers have been brought out of the market to help provide live content. No freelancing by Agents and Brokers regarding the Insider perspective!

Sure – we get one or two liners in an article. We meet a journalist at a little league game and give a soundbite…

a soundbite…

Bloggers are headed for more than a soundbite…

I now have three blogs – ActiveRain, TheMortgageGoToGuy, and the newest is BocaRatonHomeLoan… and a couple more on the way!

I wonder if the local press will pick up on ME and want an insider on their team??

More Florida Mortgage and Real Estate News You Can Use From
David A. Podgursky, MBA
The Mortgage Go To Guy!!
Your Source for Residential, Commercial, Investment and Relocation Mortgages in Florida


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Filed under blogging, boca raton, florida, magazine, mortgage, palm beach county, palm beach loan, sellsius, south beach

Boca Raton Florida Mortgage | Day Trip to Miami’s South Beach for a Cafe Cubano

This past Sunday, I ventured out of the house earlier than my 17 month old son usually allows.  I headed down to Miami’s South Beach to meet the guys from Sellsius Real Estate that were in town on their Blog Bus Tour.  Being that living and working in Palm Beach County, Florida keeps me about 50-60 miles North of South Beach, I figured I would make a stop in “my” cuban cafe just off South Beach Florida’s famous Lincoln Road Pedestrian Mall.

David's Cafe I walked from Alton Road down Lincoln Rd and hung a left on Meridian.  Half a block down is where you will find David’s Cafe II.  For those who have never experienced a real Cuban Cafe before, this is definitely something you should not miss when you’re visiting South FloridaDavid’s Cafe has been in existence since 1977 so it has stood the test of time with the Cuban and American populations in South Beach Miami….and for good reason!

cuban coffee_regular Right on the street is an open window where they serve Cafe Cubano 24/7 along with other menu items like the Media Noche sandwich, the traditional Sandwich Cubano and Plantains – either the starchy, double fried Tostones or the sweet uber-caramelized Maduros (my fav).  You can also pick from an assortment of fresh baked Cuban Pastries.

 These fine menu items MUST be paired with one of the traditional Cafes Cubanos … Cuban Coffees.  There are four traditional forms of this wonderful elixir.

  • Cafecito… of Cafe Cubano.  In Italy, they claim this is simply an espresso… but where espresso is dark and bold, cafecito is sweet and sublime.  This is typically brewed right into a cup with cane sugar or cane syrup.  Delicious!  A real Cafe Cubano will have a beautiful espumita.  This is a sweet foam that derives from the mixing of the first drops of the coffee with the sugar.
  • Colada – colada is a BIG Cafe Cubano.  This is a social drink.  You’ll see one person order a Colada and come out with a paper cup full of cafecito.  They will also have what looks like a stack of shot glasses.  The Colada is poured to everyone in the party to share.  Quite communal and wonderful… Sante!
  • Cortadito –  This is a Cafecito with milk… like a cappucino.  Sweet and creamy.
  • Cafe con Leche – this is more of a morning drink.  This is similar to a Cafe au Lait, although some say it is like a Latte.  The Cafe au Lait model is closer because the milk is not typically foamed.  It is half and half hot milk to coffee.  Sometimes they are served separately for you to pour the coffee in yourself.

Cafe CubanoAnyway you like it, Cafe Cubano is a sublime and wonderful way to celebrate Cuban-American culture when you make a visit to South Beach Miami.  The Starbucks across the street doesn’t even put a dent in their business – especially late into the South Beach nights.

More Florida Mortgage and Real Estate News You Can Use From
David A. Podgursky, MBA
The Mortgage Go To Guy!!
Your Source for Residential, Commercial, Investment and Relocation Mortgages in Florida


Filed under boca raton, florida, mortgage, palm beach county, palm beach loan, sellsius, south beach